This project included an extensive process for coming up with a new name and logo, followed by developing the branding system for the line, then the design and production of the actual product line of sulphate-free hair care products. In addition to the design, we also continue to write all the copy for the packages, adding more products to the line as our client grows. There are many challenges with packaging including lots of rules and regulations around production—we consider ourselves well-versed in this process and have gained more expertise in packaging based on this experience.

Julie Sullivan: Art Director, Designer

Project Tasks

  • Brand Strategy & Naming
  • Logo Design
  • Product Line Visual Branding Development
  • Packaging for Hair Care Product Line, and Brushes
  • Copywriting