In another 20 plus year relationship, we collaborated with the ever-so witty Brewmeister who missed his calling as an ad exec, Fred Kraus. Packaging up a tasty line of Sedona originals, Fred was on the forefront of the microbrewery rage, winning many awards, and weathering the storm with a beloved line of brews. Great taste and strong, consistent branding and packaging has captured a loyal fan base of happy, hoppy beer drinkers.