Category: Websites

Castanéda Hotel

The Hotel Castanéda is a historic Fred Harvey Hotel located in Las Vegas, NM. The hotel opened in 1898, closed in 1948, and was recently purchased by the owners of La Posada Hotel in Winslow, AZ and the Plaza Hotel in Las Vegas, NM.
Shine Creative Industries recently launched The Hotel Castaneda website as part of a trio of historic hotel sites that we designed and produced.

We worked closely with Allan Affeldt, entrepreneur, architect and owner of the hotels to develop the sites for these fascinating properties. The three sites were co-branded with a similar format to remain true to the over-arching brand, yet specifically designed with individual elements to highlight each hotel’s unique style.

Read More »

Plaza Hotel

In an instant you’ll know why the historic Plaza Hotel in Las Vegas, New Mexico, was called “The Belle of the Southwest” when it was built in 1882. We recently launched a fresh new website, highlighting all the hotel has to offer in its renovated Victorian splendor, and the many things to do around Las Vegas, NM. Part of a trio of sister hotel sites we are designing—including La Posada Hotel, Gardens & Museum—each site conveys unique branding elements that reflect the architecture, interiors, and amenities of the individual offerings. Visit to see the newly designed La Posada website, and read more about that project here.

Read More »

Stand In Your Strength

A favorite client and strategic partner Jenean Merkel Perelstein of Alchemie Academy requested our services in helping her build a sub-brand for her newest program: Stand In Your Strength Strategies. A new graphic system, and website all came together for this innovative six month program.

The website and program took on a nautical theme to illustrate the concepts behind the program’s six modules: navigating change and creating strategies for success even in the roughest of waters. We also designed her new book cover which is titled after one of the modules in her course: Finding your Lighthouse, A Leadership Guide to Navigating Change.

Through our business alliance with Jenean called Shine Creative Collaborative, we are distinctive in that we offer combined services in branding, strategic business development, and visioning to our clients looking to push their business to their highest potential.

Read More »

Colorado Plateau Foundation

The Colorado Plateau Foundation connects the philanthropic community to on-the-ground initiatives by growing a sustainable supply of resources and giving grants that enhance the work of Native-led organizations on the Plateau. We recently launched a new website to explain the ins and outs to funders and grantees, plus new printed materials to help get their message across quickly to their giving audience.

Read More »

Rolfing® Flagstaff

More than just massage therapists, chiropractors, or body workers— Gibney Siemion M.S. and Justin Salamon, M.A. are healing masters in the art of certified Rolfing™.

Rolfing can lead to profound changes in your physical structure, coordination, perception, and self-confidence. Gibney and Justin work in partnership with you to passionately pursue your body’s comfort and ease while helping you reach your highest health goals including freedom from pain.

Visit their website to find out more about them, their business and to book an appointment.

Read More »

Pickin’ in the Pines Bluegrass & Acoustic Music Festival

In 2016, JSD/Shine celebrated a decade of the Happy Union of Design & Music. Shine’s Julie Sullivan Brace, is co-founder and curator of this 4 day event heralded as one of the best acoustic music festivals in the Southwest. Julie created 11 years of artwork for merchandise and other advertising and promotioanl material.

Music is a huge influence and inspiration to all of us at Shine. Music transcends language, borders, and philosophies—and makes color take form in our ears and minds.

Read More »

Tina Mion

Tina Mion is an American contemporary artist, working in oil paint and pastels. She lives in Winslow, Arizona, where she and her husband own La Posada, a local hotel in which much of her art is on display. Tina has exhibited three times at the Smithsonian National Portrait Gallery in Washington D.C. Her work is in collections all over the world, including the National Portrait Gallery in Washington D.C. and the Nelson Atkins Museum in Kansas City, MO. She has given lectures all over the country including The University of Chicago, the Phoenix Art Museum and the L.A. County Art Museum. Her work has been used in University classes on American History and on death and dying. She has been featured on many programs including NPR Morning Edition, Arizona Highways Television, and American Public Media. A documentary of her work Tina Mion, behind the Studio Door by David Hertzberg was an official selection in many film festivals in the United States and Canada from 2012 to 2014.

Read More »

Ecological Restoration Institute

The Ecological Restoration Institute is Northern Arizona University’s research partner that mobilizes the unique assets of the university to help solve the current problems facing todays forest systems. More than ever, we need to understand the unique features and health of our Western American forests for their future protection. Severe wildfires, climate change and other factors have contributed to the decline of our treasured forests and the ERI is the leading informant and connector for researchers, land managers, communities and policy makers. This site needed to be content-rich and speak to the diversity of its audience, reflect a scholarly nature, while also being easy to navigate and accessible.

We loved working with the team at ERI who is devoted to helping to make our planet a better place for generations to come.

Read More »

Dawn Kish Photo + Film

Dawn Kish uses artistry, creativity, and her deep passion for the unknown to capture subjects both animate an inanimate through the lens of her camera. An applauded photographer and filmmaker, Ms. Kish’s ability and athleticism has positioned her on the highest mountains in the world, in the deepest cracks of towering cliffs, and in the hearts of hardy and hard-to-get-to humans from Nepal to the bottom of Grand Canyon. Her devotion to conservation and nature, has won her the trust and confidence of such prestigious clients as Patagonia, The Nature Conservancy and National Geographic to name a few. Her new site was an exciting and challenging collaboration. Also, an avid climber, Dawn is truly a Rock Star!

Read More »

PEAK Learning

For over 25 years we have partnered with Peak to create outstanding motivational materials and assessments tools designed to shake up and change business cultures and empower a generation of modern thought leaders. For our third re-brand, we designed a new, updated and re-branded all of the printed materials, and completely overhauled the website to reflect a more contemporary look and feel. As always, Peak inspires us to push against boundaries, and challenges us to bring our best game ever to the table, to create edgy and powerful work, and improve ourselves along the way both professionally and personally.

Thanks Peak!

Read More »