Category: Branding & Logos

Roots and Boots Music Camp

Roots and Boots Music Camp, created by Julie Sullivan Brace of Shine, is a 4 day music immersion camp for serious adult music lovers and learners. The camp was conceived of and curated by Julie to help students focus on acoustic folk, bluegrass, old time, and blues instruction. The camp offers different levels of instruction in singing and instrument development including fiddle, banjo, guitar and mandolin.

Year one was a smashing success and included renowned instructors: John Reischman, KC Groves, Peter McLaughlin, Chris Brashear, Matt & Rebekah Rolland, and Avram Siegel.

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Pickin’ in the Pines Bluegrass & Acoustic Music Festival

In 2016, JSD/Shine celebrated a decade of the Happy Union of Design & Music. Shine’s Julie Sullivan Brace, is co-founder and curator of this 4 day event heralded as one of the best acoustic music festivals in the Southwest. Julie created 11 years of artwork for merchandise and other advertising and promotioanl material.

Music is a huge influence and inspiration to all of us at Shine. Music transcends language, borders, and philosophies—and makes color take form in our ears and minds.

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Oak Creek Brewing Co.

In another 20 plus year relationship, we collaborated with the ever-so witty Brewmeister who missed his calling as an ad exec, Fred Kraus. Packaging up a tasty line of Sedona originals, Fred was on the forefront of the microbrewery rage, winning many awards, and weathering the storm with a beloved line of brews. Great taste and strong, consistent branding and packaging has captured a loyal fan base of happy, hoppy beer drinkers.

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Lumberyard Brewing Co.

We continue to miss Dick and Jean Wilson, Flagstaff visionaries and philanthropists who started BSB with daughter and son-in-law Winne & the late Evan Hanseth. This was a wonderful collaboration developing logos, signage, and packaging for Flagstaff’s first microbrewery.

Lumberyard Brewing Co. was the second hoppy brainchild of Winnie and Evan and we were called back to develop their branding. We got to do our first can, and understand its joys and limitations when it came to production. Still, we were pleased with the outcome and like Oak Creek Brewing Co. beers, we love seeing this local product on the shelves now in our regional groceries and outlets.

Drink more local brews. It’s good for our business.

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This project included an extensive process for coming up with a new name and logo, followed by developing the branding system for the line, then the design and production of the actual product line of sulphate-free hair care products. In addition to the design, we also continue to write all the copy for the packages, adding more products to the line as our client grows. There are many challenges with packaging including lots of rules and regulations around production—we consider ourselves well-versed in this process and have gained more expertise in packaging based on this experience.

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PEAK Learning

For over 25 years we have partnered with Peak to create outstanding motivational materials and assessments tools designed to shake up and change business cultures and empower a generation of modern thought leaders. For our third re-brand, we designed a new, updated and re-branded all of the printed materials, and completely overhauled the website to reflect a more contemporary look and feel. As always, Peak inspires us to push against boundaries, and challenges us to bring our best game ever to the table, to create edgy and powerful work, and improve ourselves along the way both professionally and personally.

Thanks Peak!

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Canyoneers is the oldest commercial river company continuously plowing through roiling, raging rapids and magnificently carved canyons and chasms, since 1938. Family owned with ties to the legendary Norm Nevills, owners Laurie Lee & Cameron Stavely hired us to develop all new branding and a new website to convey some of the Grand Canyon’s majesty and wonder, (albeit digitally!) and the thrill of a once in a lifetime experience on the Colorado River.

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National Tribal Air Association (NTAA)

Representatives of Native American Tribes from all 50 states contribute to the health and welfare of the air we breathe every day in profound ways. Monitoring, lobbying, regulating, and reporting, NTAA’s new website is a rich digital repository of tools, data, and critical resources Tribes need to continue to protect their homes and lands. The research and advocacy NTAA spearheads also contribute to climate protection—not just for Tribes—but for all of us in an ever-changing, fragile world. In addition to designing and building this robust tool, we also developed new branding, and an all new contemporary look, that honors Native American tradition and imagery.

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The Yoga Experience

The Yoga Experience is Flagstaff’s premier yoga studio offering classes, workshops, teacher trainings and more. They empower and enhance the over all health and well-being of individuals, and are longtime supporters of the Flagstaff community. We were honored to be hired by Erin Widman to brand the studio with a new logo, website and promotional materials to promote their opening and offer ongoing information about the studio.

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