Author: Lara

Flagstaff Law Group

A website and branding project for this local firm gave us an opportunity to work with a both compassionate and skilled law partnership in the unique practice of bankruptcy, estate planning, and family law. Flagstaff Law Firm needed a branding update and a website that communicated warmth and care grounded in sound expertise in a simple, easy to use format for clients dealing with challenging situations.

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Late for the Train

Package Design Refresh: Pulling out what a true entrepreneurial client has in their heads and interpreting that to visuals can be a challenge. Although it was tricky, we had a lot of fun, and loved the process and collaboration to get this just right, expressing a system that speaks to the nuances of coffee types Late for the Train offers, without being overly fussy or complex. Check out the tasty matrix at

Logo Refresh: Through the years we have worked with Dave Dobrick to help refine his vision for his business and his logo as his cafés have evolved. Here is another tweak…a little fresher, cleaner and leaner with emphasis on his original caboose drawing.

New Website: We wanted the new site to make you want to run out and get a cup! Rich and earthy tones underpin exquisitely crafted photography with a “Rembrandt” feeling by Dawn Kish Photo + Film, indicative of the lighting and feeling in the historic cafe.

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Vastco, the leading bridge building specialist in Arizona recently teamed up with Shine Creative Industries to build and showcase their portfolio. You’ll probably recognize a lot of their work.

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PWMA Authentic Architecture

Getting to work with other creatives with similar processes was truly inspiring. This new site was a great collaboration with the very talented architects Paul W. Moore and Erin O’Laughlin. The site reflects and celebrates the unique vision, style and flare this brilliant and thoughtful team aspires to for creating authentic architecture.

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Fretwater Boatworks

You Can’t Beat this Place for FUN! Brad Dimock, wooden boatbuilder, teacher, author, historian, and C.O.F. (Chief Officer of Fun) of Fretwater Boatworks was one of our 2019 COVID design grantees. I think we were the real winners in this delightful process that resulted in a visual archive chronicling and highlighting the work of a true master. Thanks Brad, for the Grand Adventure!

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Canyon Explorations/Expeditions

Logo Refresh: After many iterations, with a directive to keep some important existing elements, we created this more contemporary yet still organic feeling logo for one of the oldest river companies in Grand Canyon: Canyon Explorations.

New Website: 15 days on the Colorado River for inspiration resulted in an amazing adventure, new friendships, and an awesome new website designed to capture the excitement, romance, and exquisite beauty of the Colorado River through Grand Canyon. Thank you Laurie Lee & Cam Stavely for trusting us with this project and inspiring us to serve you and the River.

Photography Team: As the Photo Team for CanX, Dawn Kish (photographer), Brad Dimock (legendary boatman and boat builder), and the Shine Gals (Julie & Lara)—we will be forever grateful for this epic and memorable journey 277 miles down the Colorado River. Dawn’s photos are inspired and brilliant reminders of it all, and riding those waves piloted by Brad in the historic “Cataract” wooden dory (an original from Martin Litton’s fleet), was a crazy, epic ride and a staggering honor.

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La Posada Hotel

La Posada Hotel is located in Winslow, AZ and embodies the visions of both Mary Elizabeth Jane Colter, the hotel’s renowned architect, and Allan Affeldt, its current owner. But the story really begins with Fred Harvey, who “civilized the west” by introducing linen, silverware, china, crystal, and impeccable service to railroad travel.

The new website offers a welcome update with a more efficient booking tool and a look that features its many lovely and eccentric assets, including individually customized rooms, intimate gathering spaces and galleries.

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Full Circle Trade & Thrift

When the Packards approached us to help them with branding their new thrift store, they knew they wanted to help the community, but not exactly how to make it all work. We collaborated with them to come up with the name, branding and a highly effective business model for creating the most benefit.

In just a little over 2 years, Full Circle has given away an average of $15,000 a month to select local nonprofits. Additionally, we worked with them to brand another program, Cash for Local Change, which encourages consumers to use cash at select businesses who in turn donate 1% of those cash sales back to the Full Circle nonprofits for additional revenue needs.

We are thrilled to be a part of this organization, and see them grow and support many nonprofits in need.

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Mountain Line Transit

We joke that this was our biggest project ever. At over 30 feet long, I guess it is. In addition to leading our clients through an intensive naming process, we developed all the imagery for signage and the buses themselves. The original bus wraps were more decorative invoking natural themes—aspens, sunlight, Native American rain clouds. Since moving to all bio-diesel (yeah!) the new buses sport only the big powerful lion graphic from the logo.

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North Country HealthCare

After successfully completing several branding projects for North Country HealthCare, we were asked to redesign this complicated website. We worked closely with a brilliant new partner Tiffany Tcheng, as project manager. The site sports a fresh look, with icon based navigation for ease of use by patients from all walks of life. We especially like the warm and friendly use of illustrations for the landing pages.

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